Amber is one of my Finding Your Purpose Program Beta testers. While Amber and I have worked together for many years, we have always worked on her mindset. We started working together to help her with her mindset around working in a toxic workplace (boundaries people). When her partner joined the Australian Defence Force, Amber needed flexibility & started her own business. This is Amber’s story and how doing the Finding Your Purpose program helped her and her business.
Amber Field is the owner of two businesses—her primary business involves providing virtual business support to Executives, managing their administrative and scheduling needs. She also runs a personal blog and network for partners and families entering the Australian Defence Force, where she shares resources and information about their journey and experiences.
After 18 months in business, Amber found herself overwhelmed. She was constantly going above and beyond, doing tasks she wasn’t being paid for (she could have been the “Queen of People Pleasers Anonymous”). This led to physical and emotional burnout from constantly trying to meet others’ needs, with her boundaries disappearing along the way. Amber felt lost, frustrated, and completely out of alignment with her original reasons for starting her business. She even experienced frequent illness over a six-month period.
The effects on her business were financially devastating. Amber lost motivation in her marketing efforts, which in turn impacted her business growth and visibility. She became fearful of being seen, withdrew from her community, undercharged for her services, over-delivered, and hesitated to invoice for the actual time spent. Additionally, she wasn’t following up on overdue invoices.
There was no profit, no harmony between family and business, no time, no community, and no motivation.
In May, Amber completed my *Finding Your Purpose* program. Although it took longer than the suggested 45 minutes, the reflection, questions, and realisations it prompted were invaluable. Amber began to see that she was no longer working in alignment with her values—and she struggled to even identify those values.
Over the next few weeks, Amber sat with this information and began rethinking her business model and where changes were necessary. Following her Purpose program follow-up call, I presented Amber with a Venn diagram highlighting and connecting her loves, wants, mission, and passions.
I helped Amber identify the underlying purpose of her primary business and how it also tied into her secondary business. With this
newfound clarity, Amber felt comfortable introducing new services that aligned with her energy. She raised her prices to allow for profit and began enforcing her boundaries, leading to significant changes.
Amber made the decision to let go of a client who consistently overstepped her boundaries. In doing so, she began attracting a whole new community by working from a values-based perspective once again. Reconnecting with her personal and business values allowed her to show up as her true self. She no longer felt the need to hide the imperfections and unique qualities that had shaped her life and her services.
Her business has since evolved to offer services that she knows are valuable to her target market. She now confidently provides resources and connections for services she doesn’t offer herself and no longer fears upholding her boundaries.
Since implementing these changes, Amber has had the first quarter in which she’s made a
profit. Her business is now starting to work for her, rather than her working for it.
Amber has also experienced greater happiness in her marriage and parenting, as she leans more into activities that bring her joy. She feels energetically lighter both personally and professionally. Her family and clients have noticed this transformation, often commenting on how much happier and more content she appears.
Her confidence in meeting people in person has returned, and she recently attended a networking event where she didn’t know anyone in the room. This experience introduced her to new environments, connections, and friendships she might have otherwise missed.
This is what Amber said about her experience of the Finding Your Purpose Program:
